FASHION IN CONTEXT TO GLOBAL CHANGING TRENDS AND SOCIAL ASPECTS

So, as we know fashion changes every time something new pops in the market something more efficient, more ecological liked by the consumers. there is a new trend in the market almost every year which has been changing globally and efficiently with time. so here is a case study about fashion in context to global changing trends and social aspects. starting with the very basic.

What is Fashion?

Fashion refers to the popular style of clothing, hair, accessories, makeup, footwear, etc. Fashion can also refer to the latest and most admired styles. We deal with fashion every day; even if you are not interested in fashion, the clothes and accessories you wear every day say a lot about you and how you are feeling.

Change is the one constant factor in fashion. Fashions are constantly changing; the introduction of new styles and reinvention of classical styles are the major factors for this change. Celebrities – actors, musicians, royalty, and other popular figures always influence fashion. Fashion can also divide people into several groups. The style of dressing can lead to several styles such as gothic, punk, Bohemian, chic, western, arty, classic, preppy, exotic, etc.

What is a Trend?

Trend refers to what is popular at a certain point in time. The term trend is often used concerning fashion. In the fashion industry, trend refers to the fashions that are popular at a given point in time. For example, swing dresses were the trend in the 1950s. The colors blue and orange were trendy colors in 2014. Trends in fashion can be influenced by several factors including political, social, economic, and technological. The term trend is sometimes also used synonymously with fashion. The following sentences will help you to understand the meaning and usage of this word.

The main difference between "Trend" and "Fashion"?

Trend and fashion are two words we often use to discuss clothing and styles. Although these two words can be sometimes used interchangeably, these two words have distinctive meanings. Trend refers to what is popular at a particular point in time whereas fashion refers to the latest and popular styles of clothing, hair, decoration, or behavior. This is the main difference between trend and fashion. It is also important to notice that these terms have other meanings that allow them to be used in different fields. In this article, we are mainly focusing our attention on the usage of trends and fashion in the fashion industry.

Now, fashion is not just restricted to gorgeous and expensive dresses. It has become the way of expressing oneself, getting creative, and playing around with conventional dressing. Fashion is something we deal with every single day of our lives. If we observe, we will understand that fashion trends have evolved a lot over time. Every season new trends emerge in the market, be it the clothing, footwear, or accessories. Fashion trends affect society in different ways and have both a positive as well as a negative impact on it. Let’s have a look at how fashion affects our society.

Positive Impact of Fashion

• Every year new designs and collections appear in the fashion market that attracts people to buy them to look attractive and stay ahead in the game of style and glamor.
• Designers get the opportunity to put their innovative fashion ideas and designs to use and bring something new and unique to the table.
• With the ever-changing fashion trend, countless employment opportunities arise in the apparel sector, every year.
• Fashion is one of the best ways to express yourself. It allows you to be who you are and show it to the world through your fashion sense. It also enhances one’s appearance and overall personality that puts a good impression on the people.
• Fashion is beyond caste and religion that speaks only one language and connects people from all over the world.
• Fashion allows you to make a career out of it and enhance your knowledge about the vast fashion industry.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
  
  
  

Negative Impact of Fashion

• Fashion at times makes people spend unnecessarily which affects their financial budget.

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• Young people are the soft targets of the fashion world. They play with the minds of the youth that make them pay more attention to fashion and be less attentive in their studies and career.
• Fashion projects the concept of being skinny to look good in stylish clothes. It deeply affects the mind of young boys and girls who try to achieve thin body stats by eating less and avoiding essential elements in their diet. These eating disorders sometimes lead to physical and mental health issues, such as anorexia, malnutrition, suicide, etc.                                                                                                      
  
  
  
• Fashion communicates in different ways that materialistic things like clothes and accessories are the most important ones in life. It sends the wrong message to people, and they waste much of their time in improving their outward appearance than the inner–self.
• In many ads and films, women are highly objectified in the name of fashion and glamor, just to sell some products. It portrays the women as a commodity ready to be consumed and tarnish their image in society.
• Fashion is everywhere around us existing in different figures and sizes. It is impossible to keep yourself away from the ever-changing fashion trends and to experiment with them. Always remember, fashion is for the convenience of the human being, do not let it make you its slave!!

Fashion trends come and go; meanwhile, a society’s values are established and evolving characteristic to their beliefs and culture. Fashion is just not an ambitious projected image of a reinterpreted good old value to fulfill some function or agenda alike but rather an evocative and refreshing concept worthy enough to be portrayed for society’s appreciation that makes us even more instinctive. An individual starts seeking a solution to reduce his dissonance or he aspires to get better. As an expression of their feelings today’s youth endeavor to interpret fashion trends and adopt the clothing style that suits their value and traits. It is a trickle across theory where the lure of aesthetic experience has given rise to everyday fashion and cognitive engagement. Besides the traditional social agenda of fashion trends, it is the attitude of the generation Z that has set forth the trend of anonymous style and self-expression. Having transcended from a pre-capitalist feudal social structure to a post-modern social structure, today’s behavior is marked by self-image and self-expression paving the way for uniqueness and social conformation. This is prevalent among today’s youth who is in the identity creation stage of Erikson’s psychosocial development to look for trendy dress choices.

1. Contemporary consumption behavior

Today’s The World is driven by knowledge and experience providing the chance for every individual to

experience and appreciates a moment that is in no way decided by their monetary status. And the

converse is also true that the rich are not the only ones superior in appreciating a taste or value.

And knowledge is a common platform where rich and economically vulnerable alike

compete on equal terms. In fact, the new line is between knowledge ignorant people and people

with well-equipped knowledge.

     2.The face of Everyday fashion

The phenomenon of fashion can be distinguished into elite fashion ( haute couture) and everyday fashion rather than just restricting ourselves to the concept of European or western high fashion. Everyday Fashion is an interactive process through which the aspiring individuals of the society consciously distinctively project their bodily self in the form of clothing style. it is unlike the traditional capitalist fashion system where the so-called elite or rich decide the course of fashion tastes and fashion gets disseminated from the top to bottom sections of the society. This distinctive manner of style is equally drawn from the fashion trends percolated through contemporary life, style conventions, fashion code concepts developed by the designers & forecasting service providers alike and street style fashion, Appreciation of aesthetic experiences, ethnographic accounts witnessed in the social vicinity of a local population.

   3.The lure of aesthetic experience  

The lure of aesthetic experience for a contemporary consumer is highly inspirational and entails specific calculations on his / her part in accepting the everyday fashion trends. Clothing behavior is determined by pragmatic criteria and situations because we do have social codes of dressing. When it comes to casual wear the preference could be for a mixture of values attributed to social themes and adventurous sports/events, in case of formal, wear the preference or the more rightly the choice is to stick to the conventional dressing codes, in case of sportswear the preference is for a functional comfort and feel-good factor and in case of party wear the preference is for displaying the oomph factor and prevailing iconic values. Thus consumers are clearly strongly influenced by their social context, they also have a creative agency in participating in fashion:

“Consumption establishes itself as a gratuitous and creative activity since people

reinterpret and reorganize things they have bought according to a particular style which they are

continuously engaged in accomplishing”.

   4.Social agenda of fashion trends

 In fact, clothing and fashion are carriers of a wide range of ideological meanings. The fashion

trends portray a visual culture and style of dressing that models the consumer identity in a

specific environment. The social agenda of these fashion trends is to express the consumer’s

identity in terms of lifestyle choices and their attitude. The lifestyle choices change from one

period to another period. In other words, they suggest the pattern & manner of dressing befitting

an occasion that sets forth a standard. these clothing standards are in fact derived from the

prevailing social values and their emotional expectations

   5.The attitude of youth towards fashion trends

The youngsters comprising of adolescents

(12 to 17years), teens and young allocate more time for their public appearance than to studies.

The peer influence, hero-worship that becomes part of adolescent identity creation is the

the primary reason why adolescents aspire for more fashion concerns than any other age group.

Colleges generally project the picture of the current trends in fashion. Therefore it is normal for a

a college student who is in the identity creation stage of Erikson’s psychosocial development to

look for trendy dress choices.

  When a particular style of dress comes into vogue or is used by film stars and models, it is blindly

followed by college students. Fashion trend today does not give precedence to

comforts and practicality. Sometimes the dress, that goes beyond modesty and simplicity, which

does not allow someone to sit or walk properly, is attracted by youth. Untidy, shabby-looking

trendy hair-styles attract Generation X youngsters. Rather it reflects the

deconstructive style preferences prevailing in a post-modern consumerist society.